How does Search Engine optimisation work?

Search Engines rank websites based on an algorithym. Google’s algorithym  works on a combination of the following:
 
 
1)      Title
2)      Meta Description
3)      Meta Keywords
4)      URL eg cambridgehynotherapy.com
5)      Page Name eg cambridgehypnotherapy.com/stopsmoking
6)      Keywords appearing in Body Text
7)      Alt Tags
8)      Internal links. Eg full use of http:// and <A>Name of Page</A>
9)      Age of site
10)    Relevance
 
All of the above are things YOU can control, in order to get your website ranking as highly as possible, on the major search engines.

High rankings = lots of visitors/customers = lots of business

Within a short period of time we received new, web-generated enquiries - how exciting is this! One of which was for £4,000 worth of new business!
Sally Chalk. Director. Clarion Communication and Interpreting Services. www.clarioncall.net

Click here to view other testimonials of our easy-search-engine-optimisation-programme